OUR STORY
We were tired of bad bags. So we made a better one.
Cloudcarry started with a broken shoulder strap, a soaked laptop, and a very long commute. Sound familiar?
HOW IT STARTED
Every woman we knew had the same problem. A drawer full of tote bags — canvas ones, leather ones, fancy ones from boutiques — and not a single one that actually worked. They were either too small, too heavy, completely disorganised, or so delicate that one rainy Tuesday could ruin them forever. We carried too much. We always had. And we were done apologising for it.
THE PROBLEM
Why do tote bags always let you down?
It started as a running joke between friends. Someone's water bottle had leaked on their laptop — again. Someone else's handles had snapped on the way to a meeting. Another had given up entirely and gone back to a backpack, which she hated, because at least it didn't destroy her shoulder.
We tried everything. Expensive leather totes that looked beautiful for exactly two weeks before the straps stretched. Canvas bags that were washing machine-friendly but had zero structure. Designer bags that cost a fortune and still somehow had only one pocket. The problem wasn't us. The problem was the bags.
- Handles that cut into your shoulder after twenty minutes
- No laptop sleeve — just everything loose at the bottom
- Water bottles with nowhere to go except sideways
- Beautiful bags that couldn't survive a single wash
- Lugging it separately through airports instead of onto your suitcase
💡
What if a bag was actually designed around how women carry?
The idea came on a flight home from a work trip. Struggling to balance a tote on top of carry-on luggage, rummaging for a laptop charger buried under everything else, shoulder already aching from the gate — we thought: this is fixable. All of it. A padded laptop sleeve. A proper water bottle holder. Handles you could actually carry all day. A luggage strap for the back. And soft puffer fabric that goes straight in the washing machine. We sketched it on a napkin at 30,000 feet. Six months later, it existed.
THE CLOUDCARRY TOTE
Everything you need. Nothing you don't.
The Cloudcarry Puffer Tote was designed from scratch around the real life of a real woman. Not a mood board. Not a trend report. Just a list of every single thing that had ever gone wrong with a bag, and a commitment to fixing all of it.
Thirty litres of organised space. A padded laptop sleeve that fits up to 15.6 inches. A dedicated water bottle holder that keeps it upright. Cotton-filled handles that don't dig in. A luggage strap on the back. A matching mini pouch. And the whole thing goes in the washing machine on a cold gentle cycle and comes out perfect. Every time.
- 20L capacity with a dedicated 15" laptop sleeve
- Built-in water bottle holder — upright, always
- Cotton-padded handles comfortable enough for a full day
- Luggage strap for hands-free airport travel
- Machine washable — cold gentle cycle, air dry, done
WHAT WE STAND FOR
Built on things that actually matter.
A NOTE FROM OUR FOUNDER
I didn't set out to start a bag brand. I just wanted a bag that worked. Turns out, so did everyone else.
R.S
Founder & Creative Director, Cloudcarry
☁️
Ready to carry everything — effortlessly?
Join thousands of women who've already made the switch.